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Advertising and the Representation of Age, Illness, and Gender: A Courageous Conversation

May 12, 2022

The Saskatchewan Human Rights Commission continues its online Courageous Conversation speaker series on Monday, May 30, 2022, at 10:00 AM with a panel discussion titled Advertising and the Representation of Age, Illness, and Gender.

Advertising and other media not only reflect who we are — as individuals and as a society — but also shape the way we think about ourselves and others. Dr. Barbara Phillips, Dr. Marjorie Delbaere, and Dr. Maureen Bourassa will explore the various impacts that advertising can have on perceptions of aging, illness, and gender.

Dr. Barbara J. Phillips is a Professor of Marketing and Master Teacher at the Edwards School of Business. She has a PhD in Advertising and has published more than forty articles in journals such as Journal of Consumer Research, Journal of Advertising, and Journal of International Advertising. She is the former editor of the Journal of Current Issues and Research in Advertising. Her work explores how advertising images communicate with consumers.

Dr. Marjorie Delbaere is a Professor of Marketing and Associate Dean of Research, Faculty Relations and Graduate Programs at the Edwards School of Business. Dr. Delbaere’s program of research explores the interplay between the persuasive use of language and images (specifically rhetorical figures such as metaphors and analogies), often in the context of complex and controversial products. Her research has been published in refereed journals including Journal of AdvertisingSocial Science & MedicinePsychology and Marketing and Marketing Theory.

Dr. Maureen Bourassa is an Associate Professor of Marketing at the Edwards School of Business. Through her research, she tries to understand what respect means to people, why it matters in marketplace contexts like advertising, and what exactly people and organizations can do to build and convey respect. Her work has been published in the European Journal of Marketing, the Journal of Public Policy & MarketingScience Communication, and others.

This Courageous Conversations event will take place on the WebEx video conferencing platform. Attendees are encouraged to email questions in advance.

To RSVP, or to submit a question, please email [email protected] by Sunday, May 30. Once you have registered, a WebEx link to the event will be emailed to you.